As you may have noticed, Vanadium Games has recently introduced a new logo as we felt that our old logo did not represent our company very well and the red and blue colours were hard to read at a distance.

The inspiration for our new logo began by brainstorming what it should represent: we decided the most important things to signify were the element Vanadium, our namesake, as well as the fact that we make games.

The first idea we produced was a ‘V’ linking to the word Vanadium, encircled by a ring with two dots on it to represent Vanadium’s outer electron shell. We also included our strap line ‘Elevating the World of Gaming’.

After reviewing our logo, we decided that we needed to add something to our logo to represent that we are a games studio. We eventually settled on the idea of using a controller in the centre of the ring. As well as this, we tried adding multiple rings.

We concluded that the extra ring was too chaotic and the controller didn’t fit our taste as it seemed too generic and stereotypical.

Moving onward, we decided a different game production related symbol. Eventually, we settled on a cog which linked closely to the development aspect of our company.

At this point, we were beginning to like how the logo was turning out. Despite this, we still wanted to incorporate the ‘V’ into the logo, so we decided to make the cog the outside of the logo and enclose the rest of the content within.

This was the result of our new idea and it was getting very close to something we were happy with. We just had a few small issues, including the size of the teeth on the cog (which were too small) and the fact that the icon consisted of three colours (when most icons today use only two).

After correcting these small issues, we really liked our design. We decided that changing the purple colour to a different colour could make the logo more vibrant and provide a better contrast ratio to the grey background, making it easier to read.

Finally, after making all our amendments, we reached this and are really happy with how it turned out – we believe that the logo represents our company well and is visually appealing. We feel that it is much better than our old one.